Category Archives: Marketing

3 jobs to apply for this week

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Hear from CIOs, CTOs, and other C-level and senior execs on data and AI strategies at the Future of Work Summit this January 12, 2022. Learn more Are you looking for a new job at the moment? We have some great news — loads of brilliant companies are hiring this winter. This week, we wanted […]

How an influencer campaign drove 42% lower cost per conversion

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This article is part of a Gaming Insights series paid for by Facebook. When Wildlife Studios, one of the largest mobile gaming companies in the world, was ready to capture a new international audience for one of their largest games, “Zooba: Battle Royale,” they looked toward Pacific America — and specifically, Thailand. Thailand is a […]

AppLovin stirs the mobile ad pot as it buys Twitter’s MoPub for $1.05B

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Join gaming leaders online at GamesBeat Summit Next this upcoming November 9-10. Learn more about what comes next.  AppLovin agreed to acquire mobile ad firm MoPub from Twitter today for $1.05 billion in cash. The deal is a combination of marketing, advertising, and gaming properties — all fused into one company — that may raise […]

What the metaverse means for brand experiences

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Join gaming leaders online at GamesBeat Summit Next this upcoming November 9-10. Learn more about what comes next.  With the cloud and the edge in place and 5G networking just around the corner, innovative minds are turning to the next question: What, exactly, are we going to do with this infrastructure? Increasingly, the answer is […]

Zendesk acquires Momentive to boost its customer analytics offerings

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Zendesk today announced that it’s entered into an agreement to acquire Momentive, including the latter’s popular SurveyMonkey platform. According to Zendesk CEO Mikkel Svane, the purchase will enable Zendesk customers to “build more meaningful relationships” by providing opportunities for Momentive and Zendesk to cross-sell and co-develop existing and future products, potentially driving Zendesk’s 2024 revenue […]