Google lowers Play Store fees from 30% to 15% for subscriptions

Google Alphabet -

Join gaming leaders online at GamesBeat Summit Next this upcoming November 9-10. Learn more about what comes next. 


Google is lowering the fees on the Play Store from 30% to 15%, at least for some. This fee reduction applies to revenue made through subscriptions.

Google revealed the news in a blog post, which reads: “To help support the specific needs of developers offering subscriptions, starting on January 1, 2022, we’re decreasing the service fee for all subscriptions on Google Play from 30% to 15%, starting from day one.”

Before now, Google would take the industry standard 30% for the first year of a subscription. After that, the fee would drop to 15%. Now Google is going straight to 15%. Similarly, in March, Google reduced the fee for a developer’s first $1 million to 15%. Halving fees seems to have become something of a trend for Google.

In addition to the above, Google announced that ebook and music streaming apps would be eligible for a service fee as low as 10%. The blog post reads: “The new rates recognize industry economics of media content verticals and make Google Play work better for developers and the communities of artists, musicians, and authors they represent.”

Webinar

Three top investment pros open up about what it takes to get your video game funded.


Watch On Demand

It’s difficult to see this in any way other than in relation to the recent regulatory pressure Google has been under. A coalition of 36 American state attorneys filed a lawsuit against Google over antitrust concerns. Epic is also suing the company over Fortnite, similar to the case against Apple.

GamesBeat

GamesBeat’s creed when covering the game industry is “where passion meets business.” What does this mean? We want to tell you how the news matters to you — not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it.

How will you do that? Membership includes access to:

  • Newsletters, such as DeanBeat
  • The wonderful, educational, and fun speakers at our events
  • Networking opportunities
  • Special members-only interviews, chats, and “open office” events with GamesBeat staff
  • Chatting with community members, GamesBeat staff, and other guests in our Discord
  • And maybe even a fun prize or two
  • Introductions to like-minded parties

Become a member


Source link

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.